eSea 23 - Expanding Horizons by Maersk Training

eSea EM AGA ZINE FROM M A ERSK TR A INING

M A R I T I M E /OI L & G A S/ W I N D/C R A N E 路 NO.23/2015

Expanding Horizons Flames of Knowledge > Perfect Remote Perfection > Play Misty for Me > Sight for Sore Eyes > Mellow Yellow and Bossy Blue > Beyond the Horizon > A Normal Day in Esbjerg > Eat My Words.com > Plastic Passion > The Boys in Blue > Bacon, Bikes & Blondes >

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Flames of Knowledge

Perfect Remote Perfection

Play Misty for Me

Sight for Sore Eyes

Mellow Yellow and Bossy Blue

When something is innovative the first reaction from those in the front row is vital and by all accounts the pilot six-day ‘super’ course for Enhanced Well Control experts hit the mark. >

For a company that likes to operate remotely, eDrilling Solutions certainly know how to get up close and personal. >

Fire is a terrifying adversary – it doesn’t take prisoners; in a house, in a hotel, in a factory, anywhere, it causes destruction and threatens life. >

"We have been monitoring some of the kids for a while, and we started noticing the lack of attention in class and poor performance, and we realized that those problems were related to eyesight problems.” >

Meet Mr Yellow. He bears a striking resemblance to Mr Blue. One and the same you might quite justifiably think because under the hats is Obeatta, a supervisor at APM Terminal’s Apapa port in Lagos, Nigeria. >

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Beyond the Horizon

A Normal Day in Esbjerg

Eat My Words .com

There are some decisions that go down in history as game-changing – and there are some where the decision makers would have liked the opportunity to take the clock back and start over. >

It’s the sort of thing you do every day, fight a fire, navigate through a smokefilled container, escape from a helicopter underwater . . . well not quite. >

With social media there is nothing so damaging as an unhappy customer, nothing so effective as an honest, straightforward and unsolicited review. >

Plastic Passion

The Boys in Blue

The Underhaug family might just qualify for the title of World’s Best Lego Lovers. In three homes they have enough of the world’s favourite toy to set up the first Norwegian Legoland. >

When they pull on their jerseys, the youngsters of Dyce, dream of running out at some of the great stadiums of soccer, Bernabéu, Camp Nou, Anfield, Old Trafford. >

Are you fit for the job? The eSea editorial has tended, for 22 issues, to be a prelude to what is inside, but loyal readers will have noticed the curve of the magazine’s presentation and design has been a fast and steady one. Being electronic we’ve noted that your reading habits are different, you are actually more picky and choosy than someone who has forked out many kroners, pounds dollars, niras, rubles for a printed version. On the previous page of highlights you can dip into the precise articles that interest you. Actually this time around there is a handsome variety, both in terms of geography and topics. What has become the final, almost backpage, article, Poopdeck, has always been a bit of off-the-top-of-the-head observational fun, so maybe the time has come for the editorial to balance it with a bit more edge, something that might provoke discussion.

So I lay this at your feet – are you fit for the job? There are different requirements for different industries and within the industries different requirements for different sectors. Look offshore and the line that splits the Norwegian, British, Dutch and Danish sectors of the North Sea doesn’t just relate to geography and earning potential, but to how you are trained, what equipment you use. In eSea14 we touched on fitness (Don’t Blame the Cook), pointing out that some guys are deemed fit, but can’t see their toes let alone touch them. Last week in order to go offshore I needed ‘The Blue Book’ – a doctor’s certificate to indicate my fitness and well being. Now I don’t mind pointing out that I’m in the senior citizen bracket and that the triathlon is not a personal target or passion - but to fail the medical exam I got the feeling that a limb had to fall off in the doctor’s presence.

It is a difficult thing. The doctor is judge and jury on your career, perhaps the adjudicator on your ability to feed your family, maybe even a friend of the family. It is a tough call, so might they take the easy option and hope your inability to react in an emergency doesn’t affect others? What would be your solution? The debate starts here. Talking of debates Maersk Training is sponsoring an online debate on the new IADC WellSharp training programme. Date for calendar September 16. Sign up for Virtual Panel Discussion on IADC WellSharp: A Revolution in Well Control Training - http:// www.drillingcontractor.org/vpd-registrationwellsharp The platforms of open opinion and potential of globally communicating ideas have never been so easy to stand on.

Richard Lightbody rli039@maersktraining.com

Flames of Knowledge

Feedback is a precious flame – it can enlighten, it can burn. When something is innovative the first reaction from those in the front row is vital and by all accounts the pilot six-day ‘super’ course for Enhanced Well Control experts hit the mark.

s Dave Conroy, observing and taking part in the whole process for IWCF put it, ‘this course sets the standard for the future.’ It is something which David Gouldin from Seadrill expanded on ‘The standard sooner rather than later and will have a negative impact on the low-end training providers.’

The participants were all guys who had been there before, been on every course to the highest level and then suddenly found themselves pushed and tested. The rig managers, drillers and senior supervisors from Seadrill knew from minute one of day one that the Enhanced Well Control course at Maersk Training in Svendborg was to be no ordinary exercise. The process set normal course structure on its head – teach,

‘This is not the average Well Control class’ – Joseph Coym, Performance Manager, Seadrill.

test, terminate is converted into exam, educate, expand - as Joseph explained, ‘ This is not the average Well Control class reviewing the basic topics and calculations to pass the test at the end of the week.’ UPSIDE DOWN ‘This course starts with your exam and then the course is built to enhance you knowledge including topics such as noncirculating well control methods, well control during cementing and horizontal well control. It enhances your performance by offering simulation time focusing on these events and incorporates human factors by making us aware of our behaviour.’

‘We will have some failures and we need to have a strategy to deal with this remedial training, demotion or even termination . . . this issue is probably our biggest challenge’ – David Gouldin, Well Control Manager, Seadrill.

‘The course was clearly a huge demand on both the trainers and participants. We need to convey to future students that expectations are extremely high and we need to have a clear process for identifying the individuals with the necessary individual capabilities to attend,’ says David Gouldin.

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Behind closed doors People Skills instructor Ed Corbett gets up close and personal.

6 · Flames of Knowledge

of simulations and classroom training will surely add incredible value to those who attend and our company,’ says Jay.

Driller and instructor go one-to-one in the ’Dog House’ The level of the course in terms of expectation and implementation is such that David sees the biggest challenge in getting the right people on the course – otherwise there will be a need for retraining or even the extreme case of terminating contracts. Participants should not be

‘It was very important to be on the ground floor so we could help push the innovation forward’ – Dave Conroy, Chief Technical Officer, IWCF.

frightened, but the enhanced course offers no hiding place for a lack of competencies. It was after all a pilot course so its structure was a much on test as those taking part – it is part of the Maersk Training methodology that courses evolve and are driven by collective experience. Seadrill Training Competency Manager Jay Brown said that this approach was what was needed because courses need to refocus on learning versus certification/ compliance. ‘Developing a course that challenges technical and behavioral skills with a mixture

THE NEXT STEP What the week did was to take a fresh look at where the industry is today and with the injection of the human factor, re-align needs and expectations. ‘The industry has not stopped moving. Ten years ago horizontal drilling was a niche application, today most wells are drilled as horizontals,’ says IWCF’s Dave. The next stage in the process will see a second pilot, this time in Aberdeen marking the inauguration of new simulator suites similar to those developed at Svendborg. ‘I’m very glad that Maersk Training and Seadrill involved us in the collaboration. They have been very pro-active in promoting this very much needed initiative within the industry,’ says Dave who added that the inclusion of oil

company representatives added an extra degree to the whole process. Looking at the particpants CV’s in all there was over a century of drilling knowledge – the remarkable collective view was that the six days added considerably to it.

Port Harcourt, Nigeria – a continent away but in the same time zone another group from Seadrill were making a little bit of Maersk Training history by taking part in the first IWCF well control course to be held at the Nigerian centre.

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Perfect Remote Perfection For a company that likes to operate remotely, eDrilling Solutions certainly know how to get up close and personal.

hey make the software that makes an involvement in and a contribution to longdistance drilling possible. They recently provided the computer programming for a project which enabled the crew to prepare for the drill in Maersk Trainingâ&#x20AC;&#x2122;s simulators in Stavanger and then do the actual bore from a rig 700 kms away in the Norwegian Sea whilst still under the

watchful and predictive eye of an instructor. Chief Instructor Just Wessel remained based in Stavanger, but he was one step ahead of the rig crew, able to keep them informed with what the computer software believed from the geological data was likely to happen. The LWS (Live Well Support) service was started in the first week of

‘the dog house will be a thing of the past, replaced by a central control room, all hard work done robotically.’

February with a test and tune phase in order to verify model simulations for further drilling operations. These were followed by hydraulic-simulations and risk analyses, with 3D visualization of the wellbore conducted on a daily basis. During the whole process eDrilling and Just participated daily in the operational meetings to advise and support the exploration department.

The remote drilling on the Transocean Artic was very successful – the feedback from the oil company was totally positive and they believe that it increased efficiency. ‘Normally they use 25% of the rig time to do the plug and abandonment and in this case we only used 12% of the time due to the risks were updated, we didn’t break anything, so it went better than expected.’

With all this remoteness it is quite a contrast to find that eDrilling shares the same office building as Maersk Training and the company making the simulators, OilTec. The three companies dine in the same canteen and are within a floor of each other.

GOODBYE DOG HOUSE The information gathered in wellPlanner and wellAdvisor helped to make the right decisions during well construction and led to a flawless P&A phase of this well.

It is a compactness that Sven Inge Ødegaard (pictured on left) believes helps focus his international team of 15, from Norway, Russia, Afghanistan and the Czech Republic who develop the software – it means that trial runs and ideas flow very freely under one roof.

eDrilling Solutions started at a technology day where Conoco Phillips invited the industry to listen to the needs of their future. They listened to what Sven and his colleagues had brought to the party and liked it. The industry’s needs increased and eventually real-time simulation was born.

'The remote drilling on the Transocean Artic was very successful – the feedback from the oil company was totally positive and they believe that it increased efficiency'.

Sven sees the future as bright, a growing dependence on the value of pre-drill training and practice, a growing dependence on simulators showing the way. One prediction: ‘the dog house will be a thing of the past, replaced by a central control room, all hard work done robotically.’ What makes the Live Well Support most effective is using it on the right well. It’s a resource at any time, but most value when the specific well is a tricky prospect.

Play Misty for Me Fire is a terrifying adversary – it doesn’t take prisoners; in a house, in a hotel, in a factory, anywhere, it causes destruction and threatens life. On board a vessel it does both at an alarming rate because the options of running from it are limited, the concentration of equipment intense. It’s estimated that a fire in a ship’s engine room costs one million dollars a minute once it takes hold.

he traditional ways of fighting the fire with sprinklers or low pressure CO2 based systems are costly. With water damage the cure is often as expensive as the cause and that makes it a big call for a crewmember to opt for them. Remember $1 million a minute, that’s $17,000 a second.

Enter a ‘very fine’ Danish invention, all the way from Odense -an invention that safeguards the two biggest cruise ships in the world, the Maersk Line Triple E container vessels and is currently being installed in Maersk Supply vessels. The solution is water, but not in powerful hoses or conventional sprinkler systems but dispersed as a high-pressure mist. A fire needs three things to grow, fire itself, oxygen and something to burn. Remove any one of these elements and the fire will quickly die. MINUTE DROPLETS The secret in the Danfoss Semco Sem-Safe® system is that the nozzles, which can be triggered automatically by heat or manually, throw out such an

ultra fine spray that it removes the oxygen whilst simultaneously killing the fire. The flames don’t stand a chance. The minute droplets in the spray quickly absorb heat to cool the room – bigger droplets from traditional sprays are less effective in absorbing and survive to hit the floor. The effectiveness rate is seven times more than traditional sprays, which means that less water is needed in the storage reservoir with the side benefit of getting rid of a destabilizing aspect. Also since the water has vaporized there is very little damage of machinery or equipment. Another aspect with other systems such as CO2 is that they themselves are dangerous and expensive to demonstrate. Training is therefore limited to

releasing the gas under special circumstances. Maersk Training, as part of the package that Danfoss Semco have with Maersk Supply, took delivery recently of the world’s first training demo set. Six tiny jets now stick out of the side of a garage wall, looking no more high tech than a pigeon scaring device; behind the wall there is an impressive series of pipes and release valves. The system now means that all Maersk Supply crews can gain first-hand experience of what the mist does, and almost before their backs are turned the ultra fine mist has evaporated from the concrete floor. Click here to Play Misty For You.

Click and see the video

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Sight for Sore E The old adage, ‘give a man a fish and he has a meal for a day, teach a man to fish and he has food for life,’ could be adapted to cover an eye-opening situation in Brazil where those who have, have given to those who don’t have.

Eyes

< Spectacle day and life gets into focus for these young men.

ive a child with poor eyesight glasses and you show them the door of opportunity and potential. Brazil is going to be frequently on our lips until well after the next Olympics, with much of the non-sporting coverage touching on the considerable gap between poverty and wealth.

“We have been monitoring some of the kids for a while, and we started noticing the lack of attention in class and poor performance, and we realized that those problems were related to eyesight problems.”

The wealthy district of Ipanema in Rio de Janeiro is a mixture where the public schools draw pupils from poor neighbouring Favelas as well as the local well-off families. For some children sitting in class it is a struggle because their parents can’t afford to put right one thing that is a major stumbling block to their learning and development process – poor eyesight.

EYE-ACHE The principal of the Henrique Dodsworth School, Maria Bernadette Berriel, was one of those responsible for selecting the students who would receive glasses. “We have been monitoring some of the kids for a while, and we started noticing the lack of attention in class and poor performance, and we realized that those problems were related to eyesight problems.” said Bernadette, who has been working in the school for 35 years. “Some of the parents were giving painkillers to the children, without realizing that the headaches were caused by vision difficulties”

Juliana is fairly typical. Her father works as a doorman in Ipanema, and her mother works as a housekeeper. For her family, reading glasses could cost them a month of groceries.

Henrique Dodsworth School is located at the heart of the wealthy Ipanema, while most of the students come from the slum Rocinha, the poor neighbour of Ipanema. The social gap between the students and the residents can be noticed by the difference between the cars of the student’s parents and the ones parked nearby. It is a problem recognized by the local Rotary Club and the Maersk Training centre in Rio and they joined the students and professors to deliver eyeglasses. “I agree with one of our mottos: ‘Service Above Self’, is a way to cooperate for a better, more ethical, and more equal society,” said Navy Commander Luciano Salomon, one of the Rotarians attending the ceremony.

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Obeatta wearing two hats and right as he approaches ‘co-star’ Michael

Mellow Yellow and Bossy Blue Meet Mr Yellow. He bears a striking resemblance to Mr Blue. One and the same you might quite justifiably think because under the hats is Obeatta, a supervisor at APM Terminal’s Apapa port in Lagos, Nigeria. But in the few seconds it takes to switch hats, Mr Mellow Yellow turns into Mr Bossy Blue.

beatta and his colleague Michael were ‘volunteers’ for a new video project which was aimed at making training on the quayside more realistic and digestible. Turning common quayside scenarios into actual situations, over three days they shouted at each other, talked calmly and provoked ‘what would you do next?’ situations.

They adapted to their acting role so smoothly that they were nicknamed Morgan and Freeman by the director/cameraman who said that in thirty years in television he had rarely come across two people so instinctively natural in front of the camera.

‘Out of 36 sequences, we only had to do two of them as re-takes, and they were my fault!’ he said. Going through the scenarios, Obeatta would approach Michael and tackle him for sleeping in his cab, for being in the wrong place, for wandering about looking for his container, for speeding and even for being drunk. First of all

‘How bodi?’ *

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Click here and meet Mr Yellow and Mr Blue.

Prince Charles in Papua New Guinea, once introduced himself as the "Numbawan pikinini bilong Misis Kwin", or 'number one child belonging to Mrs Queen.' Pidgin – is any language which is a combination of two or more languages which can be used as a common tongue to communicate between different groups. Within Nigeria pidgin varies greatly from place to place – however it acts as a common communication between the country’s 250 or more ethnic groups. It is a widely spoken language in Nigeria and used across West Africa. Pidgin emerged as a form of communication between colonists and locals in the trading days of empires and along the routes of the slave trade. A kind of basic baby talk, it is unstructured with no grammatical rules. When it develops a structure it is called creole by which time it is well on its way to becoming a distinct language. The origin of the term ‘pidgin’ is a bit confused. Some say it is derivation of pigeon following the old way of transferring messages, but it is thought by academics to more likely to come from the way the Chinese pronounce the English word business. *Nigerian pidgin for ‘How are you?’

he did it with the blue helmet on, taking an aggressive nononsense approach and then in yellow with a consolatory, care-driven manner aimed at reaching understanding in a calm controlled way.

West Africa could relate too. Most training material is centred around western imagery, but we wanted something that struck an accord,’ says Morten Kaiser, Chief Instructor, People Skills at Maersk Training.

‘The decision to do the videos was because we needed something that the APMT workforce in

Cut into bite-sized bits the instructive scenarios were back in Africa within weeks playing to

terminals staff at Apapa in Lagos and Accra in Ghana. The two ‘actors’ were able to contribute more than just their presence. They had the key to the quay and they used it to instantly open up situations which normally would have taken prolonged negotiation. In order to make the videos realistic, Obeatta

and Michael felt more comfortable doing it in pidgin English, a bonus to the feel and appeal of the end product.

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The only uneven part of this international boundary deal was that, unknown to anyone, most of the good stuff was on the Norwegian side of the fence.

Hamburgefintsiv 18 Âˇ Beyond the Horizon

It is not uncommon for locals to invest in a second house and then rent it out. With the foreign workers gone, many are now lying empty.â&#x20AC;&#x2122;

Beyond the Horizon · 19

Like a squirrel the Government has been putting aside some of today’s riches so that a giant pension fund exists for the whole country. Each Norwegian has 1.35 million kroner currently set aside for them.

Real Journey for Simulator They could call it the KM16,000 rather than DS6000. The new flagship simulator has finally ‘docked’ at Maersk Training in Stavanger after a two-year 16,000km journey which took it from Drilling Systems’ factory in southern England to Houston. Originally destined for the Transocean training centre in Texas the DS6000 was transported back across the Atlantic in order to get it up and running whilst the new Maersk Training complex, which will cover Transocean’s training needs, was under construction in Houston. Dome versions of the DrillSIM 6000, similar to the one at Maersk Training in Svendborg, will eventually be installed in the US hub.

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A Normal Day in Esbjerg

It’s the sort of thing you do every day, fight a fire, navigate through a smokefilled container, escape from a helicopter underwater . . . well not quite.

here is one particularly simple and satisfying moment on the BOSIET course – Basic Offshore Safety Induction Emergency Training – especially for those frequent flyers who listen attentively to the on board safety instructions. Somehow

you always trust the information that the life vest is under your seat. You don’t tend to see people feeling around to check the stewards are not joking, but what you never get to do is to pull the rip cord and inflate, until that is, end of day two on BOSIET. Not as forceful, immediate or substantial as the car air bag, but from zero to full the self-inflating jacket is impressive. Survival is what BOSIET is all about and why it is mandatory for

those working offshore. But there is much more to it, there is a lot of attention put into getting you into a frame of mind to help avoid accidents through good housekeeping and common sense. THE FEAR OF DANGER Common sense can get you a long way with this course. On day one there’s a tick-the-boxes test where you have to get at least 14 of the 18 questions right before moving on, but plain common sense will get you half

way there. The rest is nudged into you in a classroom. Then there’s a day-long session in and out of the pool with life rafts, survival suits, escape shuts and, of course, HUET – Helicopter Underwater Escape Training, once upon a time a separate course but now integrated. It is here you learn a lot about yourself and your temporary colleagues. There is no danger, just the fear of danger – with one-to-one expert support there

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Though HUET is integrated into BOSIET it is also a 1-day stand-alone course for the wind turbine industry.

is no need for fear. Uncertainty is the embryo of fear and the thought of being submerged in a tin can that revolves 180 degrees, is perhaps the single most destabilising aspect for some course participants – until they do it. Hanging upside down, strapped in and with limited air, it is surprisingly easy, like stepping out of bed in the morning and being swept upwards.

Click and see the video

RIGHT WAY UP When the chopper ditches the right way up and fills with water you need more force to avoid being pulled up onto the ceiling and then having to struggle against buoyancy to get out the window to safety. On board an offshore installation, rig or production platform, there is no room for observers. Everyone must be able to be able and the final day covers aspects which have a value everywhere,

First Aid and firefighting. Different parts of the world require different qualifications, but once over this last hurdle you are ‘good to go’ as they say for four years. Not four years and a day – certain aspects of BOSIET are very strict and if you miss your deadline you can’t simply do the one day refresher, you must do all three. Miss any part of the course, sleeping in, car breakdown, and like snakes and ladders you go to the bottom and start all over again.

In addition to BOSIET for the Danish sector you need the Blue Book medical check which is every two years and for a Maersk installation visit you also need to pass an online test that takes about three hours. The whole process is time consuming, but you do leave with a more rounded feeling and a greater natural awareness for safety and survival at home, work and play. Better Off Safe In Every Thing – BOSIET, is a normal day in Esbjerg.

Eat My Words.com Consumer power is the new driving force for standards and business survival. With social media there is nothing so damaging as an unhappy customer, nothing so effective as an honest, straightforward and unsolicited review.

avin Barker is a Yorkshireman, which genetically means the distance between the thought process and the action of speaking is short. They call a spade a spade in Yorkshire, though in Gavin’s case a fork a fork. Gavin thinks a lot about eating - good food is his passion and praising it, or evaluating it negatively, is what has lead him to have 30,000 readers for his restaurant reviews. As a finance guy he’s more at home with figures than words. ‘I give it straight

and simple, and it seems to be appreciated.’ In two years fourteen restaurants and cafes have been subject to Gavin’s appraisal. Good, bad or indifferent the experience is usually translated into an expanded observation. Travel is his other passion, so that opens up more taste buds and the two pursuits sit comfortably side-by-side. ’Only on a couple of occasions have I travelled to eat – one was a flight from Stavanger to Copenhagen and a table at Noma.‘

Gavin’s tip to enjoying a meal in a good restaurant – ‘don’t look at the bill. You know what it is going to cost the trick is don’t look at the bill, there’s no point crying about it, you made the decision to go to that restaurant.’

‘It was a big table, I wanted to be in an area where people found the food the centre of attention, not who was at the next table or who was wearing what. It was an amazing experience, the single most expensive eating experience I’ve ever had. We had a tour of the kitchen afterwards and we could see how the staff are underpressure to be extra special, extra creative.’

‘I can see why Noma has two Michelin stars. Very intelligent food served by people who have worked incredibly hard to re-invent taste sensations and combinations. I can also see why it doesn't have three though. Dripping red wine onto the table, sloppy sauce pouring, a whiteboard complete with post-its partly hidden behind a curtain makes this just a little too casual for a global leader in my opinion.’

He doesn’t get paid for his contributions to tripadvisor. The most expensive meal was at Noma were the bill was around 7,000dkk. If you trim back by avoiding wine you can opt for a different juice with each course; the juice alone is over 800dkk. His 197 word review of Noma was at 35 kroner a word – that’s the price of a Big Mac in Copenhagen. So would he have preferred 197 Big Macs? ‘McDonald’s deserves full marks in any review – they are exactly what they say they are and that you can’t fault or argue with,’ he says. PEOPLE POWER Regardless of cost he feels reward from being a soldier in the growing army of consumers who have grabbed critical power. ‘I started using tripadvisor as a cost-savings thing because as a finance guy and not from a rich family, I used it to find the cheapest places to eat and then I just fell in love with it,’ he says.

‘Social Media has given the customers unionization. tripadvisor has done that. We have a power which can literally pull the shutters down on something that is not up to standard.’ Likewise it can reverse fortunes. In Singapore Mr Lan and his wife were retiring after 41 years of dawn to dusk in their restaurant, or was it prawn to duck, anyway they had a recipe for beef no one else could match. They were bought for $3million, not for their ten tables and 30 chairs, but one much-praised secret recipe. Gavin’s tip to enjoying a meal in a good restaurant – ‘don’t look at the bill. You know what it is going to cost the trick is don’t look at the bill, there’s no point crying about it, you made the decision to go to that restaurant.’

Plastic Passion

The Underhaug family might just qualify for the title of World’s Best Lego Lovers. In three homes they have enough of the world’s favourite toy to set up the first Norwegian Legoland. What is especially special about this expensive collection is that, unlike just about everywhere else where plastic bricks are piled into boxes, all are built to what the image was on the box, all constantly admired or played with, never lying about.

ego has been a part of most families for decades, but the passion for mum Karen, husband Morten and sons Birk and Loke really only started five years ago. ‘The whole family’s involved, we have sessions which sometimes last six hours,’ says Karen. ‘What we like about it is that it is a place where three generations can be together, focused on one thing – it is a great way for us to communicate as a family.’

There is logic to the way the Lego is distributed between the three Underhaug homes in the small town of Nærbø in south western Norway. The smaller models are in a large playroom between Birk and Loke’s bedrooms, the bigger building projects live with Morten’s brother keeping them out of reach of Birk and Loke’s school-friends who are more destructive than constructive and the Christmas-themed items are with Morten’s mum and dad. BRICKS BUILD FAMILY ‘One of the highlights of Christmas is the building of the annual big project, usually a large building,’ says Karen. ‘We set aside the whole day.’ The Underhaug’s are Lego traditionalists – the youngest generation being boys there is no room for Barbie-type models and eight year old Birk is a realist at heart, ‘so we’ve very little Star Wars or sci-fi.‘ When asked to nominate his favourite piece he goes straight to the Antarctic table and picks up a snow tractor.

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The Lego is a bond, but not the only one. The family is a strong element in Norwegian life and Morten’s parents, his brother and wife and Karen and the children meet and eat together three times a week. ‘We get very excited when a new product comes out,’ says Karen. They’ve been to Legoland in Denmark several times, the last time they were staying for a week at a nature adventure park with multiple swimming pools, horse riding and outdoor activities, ‘but we couldn’t resist driving over to Legoland . . . . every day,’ says Morten. The collection has Maersk trains, Maersk containers and lorries, but there’s one item missing from it. ‘They don’t do drilling rigs, that’s something that would be very appropriate,’ says Karen who works in course administration at Maersk Training’s centre in Stavanger, 40 minutes’ drive away.

The Boys in Blue When they pull on their jerseys, the youngsters of Dyce, dream of running out at some of the great stadiums of soccer, Bernabéu, Camp Nou, Anfield, Old Trafford. Part of that dream is the sponsorship of the club – soccer is the world’s biggest business sport, to get a slice of the action huge commercial companies pay equally huge sums of money. But what do they get in return?

e spoke to the top man of one of the most treasured footballing brands about the value of sponsorship. He wished to give us an anonymous insight; sponsorship negotiating is a very sensitive plant, all we will say is

that his charge is one of the teams in the list to the right, and it’s not Dyce. The big boys are global brands and have more followers than the populations of all but two of the

world’s countries. Getting your company on the chest of Cristiano Ronaldo costs millions and will generate millions. It is a difficult equation to work out, but both parties seem to be happy, even if it takes a little give on the part of

the soccer club. Real Madrid, for instance, removed the Christian cross from their badge to gain acceptance from the Middle East and their sponsor Emirates Airline.

named after them. Getting the name on the streets makes television rights for the area more attractive. More attractive equals money in the sponsor equation.

FEEL- GOOD FACTOR At the other end of the scale the players of Dyce have a new set of jerseys, emblazoned with Maersk Training on their young chests. We asked the top man what is the payback as they kids play in front of ten parents and a dog. ‘You won’t get a big contract out of it, but what you get is a feel-good factor within the local community. That’s very important, it is part of your footprint,’ the expert observed.

Gaining a presence is a whole industry in itself, and it’s open to a fair degree of industrial sabotage or ambush marketing as it is called. There have been several classics in the past. Nike were the main sponsors of the ’96 Atlanta Olympics and put security people on duty to make sure that no one came into the stadium with rival sportswear. When they did get in they saw that Adidas had bought up the internal billboard space. Then famously runner Linford Christie got on television at the same Games with the Puma logo on his contact lenses.

The big boys do the same, although they have principal sponsors they also have local targets to increase the feel-good factor. Manchester United have a global fan base of more than 500 million, some of whom are in Thailand, a country that has never contributed a player to the team, but they do have a scooter

In the meantime the youngsters of Dyce don’t have to revert to such tactics, every Saturday morning for the rest of the season, they will proudly pull on their kit and run out an hopefully prove that training at every level is vital.

Here’s a little competition, match the sponsor to the football club.

Fly Emirates UNICEF Chevrolet Standard Chartered Maersk Training

Dyce Barcelona Liverpool Real Madrid Manchester United

28 · Poopdeck

Bacon, Bikes & Blondes Bacon, bikes and blondes – three of life’s essentials, though in truth if it came down to the line, I could live without the bike. In this context they have a connection, communication, or varying degrees of how to, or how not to, get the message across.

et’s start with bacon, the only thing they don’t fight over on the Gaza Strip. What was the management of a basic, though adequately comfortably hotel in Stavanger doing by sticking a notice in the lift? It pointed out that they, the hotel management, had identified that red meat was a major contributor to the fragility of the earth’s ecosystem. Something like 18% of destructive gases, largely from cattle, have a negative effect on our protective zones – so as their contribution the hotel chain had

they won’t, it might nudge them into a niche market. Or they could be honest and just say ‘we don’t want to pay someone to turn on the cooker at 6am.’

decided to ban bacon. Of course the ‘no bacon at breakfast policy’ is a small price to pay to save the world, but somehow the logic wilts when, still wet from the shower, you come across the trays of ham and salami and the diary products at the morning buffet. The ban bacon movement so far hasn’t gained too much momentum, each week, worldwide 23 million pigs are slaughtered, but I suppose you have to start somewhere. The next step in the communication process would be to promote it on the hotel’s web site – ‘we are a no smoking, no bacon hotel’. I suspect

BIKE TRAINING Biking in mountain-free Denmark is a joy – it’s unlikely that anywhere else in the world has incorporated it so deeply into the transport culture. But like many great ideas it hasn’t been fully thought through, or at least they haven’t fully communicated to newcomers how to go about transporting your bike-by-train - trains incidentally which have no provision for easy access or storage. In the summer break I caught a bus from San Sebastian to Bilbao in Spain. One of the passengers was a paraplegic, traveling alone. A huge door at the back open and out of the side of the bus came a hydraulic lift that smoothly took

her, sitting in her wheelchair, from ground a secure spot on board.

Back to Denmark and a semi-able cyclist. The journey to Esbjerg involved three trains each way and outbound this meant failing three times to click into the booking system because the bike was listed as an Ekstra. The hitch was that no information said the extra defies logic and comes first when logging in with your Travelcard. So the illegal ticketless journey resulted in sitting on a flap-up seat with the back wheel between my legs for 50km, standing and holding it by a doorway for 50kms, and for the last leg being told off for using the wrong unmarked door and then threatened with a substantial fine for not having clicked in. SEAT WITH VIEW The return journey hit new heights – at a machine I did my best and bought a 52dkk ticket

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for the bike using a credit card. This was adequate from Esbjerg to Frederica, but when boarding the InterCity train I was told that in the summer the bike needed a seat. I expect bikes get more tired in the heat.

wear me I’m fun and you’ll seem like fun if you wear me.’ They came up with Moods of Norway, the current ‘in’ clobber if you are Norwegian and rich. Not to repeat myself, the clothes are expensive, but nice. Courtesy of a 30% discount I bought a polo shirt from a very attractive blonde girl, liked it, the shirt, but the fun only really started when I noticed the labeling on the inside. It said ‘Made with love by really really pretty blonde girls.’ So tickled I ordered two more online and then noticed the washing instructions, at the bottom it said, Made In China.

I pause here because you probably think that’s a misprint. It wasn’t. To cap it all, for 30dkk at the Seven Eleven, the bike got a window seat! There was a German tourist in front of me at the ticket machine in Frederica, I know that because his bike was worth more than my car, and no one else cycles in lederhosen. He temporally abandoned his quest, even more confused than me and I suspect he’s still there wondering would his bike prefer the aisle or the window and maybe should it be in the silent zone. To ensure I got full value for my 30dkk I asked the conductor to explain the logic behind it all. He smiled, said it was a problem

and neither he nor the big wheels in at HQ understood it –‘they’re working on simplifying it.’ Again it is a communication issue. But all the more complex because what they are not communicating is illogical. It’s from the closemy-eyes-and-hope-it-goes-away school of communication.

... AND FINALLY There’s a group of Norwegian guys with wide-open eyes who really can communicate in terms of getting a message and image across. They’ve gone from zero to mega in the Scandinavian fashion business. A little more than ten years ago they decided that clothes were boring and needed to speak for themselves and say ‘hey

Now I’ve been to China five times and don’t recall being struck by the number of blondes. So I emailed Moods of Norway asking for a photo of the really really pretty blonde Chinese girls - I‘m still waiting. Perhaps I’ve stumbled upon the first breakdown in their communications.

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Don’t blame the cook > Eat meet and leave > Triple E = 3M’s > Brazil’s oil and gender revolution > Funny Tummy So what is the MLC 2006 all about? > Food for Thought > Blade Runners > Playing the name game >

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What’s that...? > Moustache Or Madness? > Runway to Slipway > Lady in Black > RIGMAROLE* you don’t need > Rolling Back the Years > Floating Like Butterflies Stinging Like Bees > SCOTS land on MARS > Umbrella Fella > Sund of Silence > Friendly Fred & Frugal Friend >

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From Diverse to Dynamic > New Day, New Horizon > Working for Transition > The Duke of Hazzard > Caso do Constant Care > Karoline’s Tartan Diary > 2000 Light Years From Home >

and People Skills build platform emergency cultures On the eSea 2- how to communicate move course across eSea 5 eSea 7 eSea 9 eSea 9 New Towmasters’ course gets full simulation Maersk Training pennant raised in Dubai cultures ner crews look to safety Chinese Container crews look to safety $15million Phone call - Wrappers off MOSAIC $15million Phone treatment - Deepwater course piloted performance Platform pilot Emergency Response lator tested -5Esbjerg’s new eSea Rig crane simulator tested Esbjerg’s new II - 5 Year drilling package -crews Tomorrow’s eSea 7 enhancement eSea 20 9 - MOSAIC II update - DP sea-time II - 5 Year drill Wind industry - Drill instructor back to ion course How to be best in Vetting class AIC II Maersk update -Training DP sea-time pennant raisedgets in Dubai facilities leaders today - Family comes too Learning Chinese Container crews look to safety leaders today - F $15million Phone call - Wrappers off MOSAIC thewith well Bent head Barcelona – UNICEF dfee- Break Danger of simulator computer tested over reliance Nielsen Platform crews pilot Emergency reduction Coffee Break with Bent Nielsen in luxuryResponse - Danish Olympians teambuild Rig crane - Esbjerg’s new in luxury - Danis II - 5 8Year drilling package - Tomorrow’s 10 class - eSea to eSea 3- How to be best eSea 6 eSea eSea 10 course in Vetting Manchester United – Chevrolet facilities - MOSAIC II update DP sea-time leaders today Family comes too Learning 16 looking back of atII 100 years thewind, ice, a new route inII, navigation MOSAIC announced Offshore MOSAIC the ground is broken - Rig Titanic Edition looking back at 100 years Breaking the ice, Danger computer over -Breaking reliance reduction - Coffee Break with Bent Nielsen Real Madrid –Emirates in luxury Danish Olympians teambuild afety and improved training crane simulation arrives Newcastle’s drop the new challenges - West African pilots participants up to elbows in some very of increased safety and improved training crane simulation evolution man overboard in course for the high life the silent disease, Liverpool – Standard Chartered use simulator to deal withmacondo the ‘big boys’unlearnt? special mud - Semi-sub crew learns anchor - the lifeboat revolution - man overboard in course for the h big – a lesson wledge tomorrow’s seafarers loneliness Chinese catch safety bug CraneSIM in Vietnam Piracy through the handling West African pilots start payback spreading knowledge tomorrow’s seafarers loneliness - Chine ety Dyce Boy’s Club - Maersk Training RELAXATION EXPECTATION ages Piracy – Søren’s ncy INNOVATION eSea 4 Somali Story DEDICATION 11 oss Sea MT launches new website - Chinese in big

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M A R I T I M E /O I L & G A S/ W I N D/C R A N E · N O.21/2015

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Ngoc's Fourth Bar > Colony of hope > Farewell Favela, So Long Shanty > Starbuster > All Sorts Have One Aim > Knowledge Seekers > Helsingborg to Prague, via Svendborg > Surely not >

the worlds most advanced offshore simulation complex >

the most socially isolated person on planet earth? >

training to avoid skyfall >

captaining a floating town >

combating stress with underwater rugby >

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safety push - Rig crane put in a box - Safety and People eSea 2 Skills build platform emergency course how course to communicate across New Towmasters’ gets full simulation cultures wind piloted treatment - Deepwater course EM AGA ZINE FROM M A ERSK TR A INING

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Remote Well Control Tower > Core Education > Moving Forward at the Speed of Light Sockets > Taking Your Passion Into The Office > ‘Bad Day At The Office’ Curling Career Turner > Sync On Skis > Leif ends at 18 > Houston I’ve Got No Problems > The Adventures of Katwoman > The Seagull Has Landed > Barrels of fun – not! > Thinking Inside The Box >

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Carload of Hopes > Revolving door > Caught Flagging > Logomotions > Hard Drive for Soft Skills > Perfect Pressure Performance > Marstal - port of passion and ferry tales > Rockall - All Rock or Oil Rock? >

M A R I T I M E /OI L & G A S/ W I N D/C R A N E · NO.22/2015

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Maersk Training pennant raised in Dubai Chinese Container crews look to safety $15million Phone Platform crews pilot Emergency Response power Rig crane simulator tested - Esbjerg’s new eSea 5 II - 5 Year drilli eSea Wind industry - Drill instructor gets back to The Great Bag ofto China eSea 9 course -7 How be best in Vetting class facilities - MOSAIC II update - DP sea-time - what's the secret of Maersk Training pennant raised in Dubai leaders today - Fa Chinese Container crews look to safety -board good of branding? the well head Danger computer over reliance $15million Phone call - Wrappers off MOSAIC ombord · a bordo · onreduction Coffee Break with Bent Nielsen in luxury - Danish Platform crews pilot Emergency world, many cultures eSea 10 Response 12 Rig17 crane simulator tested --one Esbjerg’s new Any Questions? > Eva-lution > Brightest Africa > ET Phone Home but what’s a phone? > The Cowboy and the Oilman > Poachers to Gamekeepers > Snap Happy > Simplicity is king >

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Gulf Lessons > Keep taking the tablets > What exactly is Performance Enhancement? > When BP means Better Prepared > Nintendo boys, game on > Puffed, but the magic drags on > No bang Bang > Girls Out Loud > Every Boat Tells a Story > Science - stronger than steel > All fired up > Space, the final frontier >

on eSea 3 eSea 6 eSea eSea 10 II 8- 5 Year drilling package - Tomorrow’s to course How toyears be bestBreaking Vetting looking back - at the class ice, a -new route in II, navigation - II update facilities - MOSAIC - DP -sea-time MOSAIC II100 announced -inOffshore wind, MOSAIC the ground is broken Rig Titanic Edition looking back at 100 years Breaking the ice, leaders today - Family comes too - Learning Danger of computer over reliance afety and improved training crane simulation arrives Newcastle’s drop reduction Coffee Break with Bent Nielsen the new participants to elbows in some very of increased andOlympians improved teambuild training crane simulation eSea 6 challenges - West African pilots eSea 8 -up eSea in 10 luxury safety - Danish evolution man overboard in course for the high life the silent disease, use simulator to deal withisthe ‘big boys’ special mud - Semi-sub crew at learns - the lifeboat revolution - man overboard in course for the h nd, MOSAIC II, the ground broken - RigTitanic Edition looking back 100anchor years Breaking the ice, a new route in navigation wledge tomorrow’s seafarers loneliness Chinese catch safety bug CraneSIM in Vietnam Piracy through the handling West African pilots start payback spreading knowledge tomorrow’s seafarers loneliness - Chine ots participants up to elbows in some very of increased safety and improved training crane simulation arrives - Newcastle’s drop ages mud - Semi-sub crew learns anchor s’ special - the lifeboat revolution - man overboard in course for the high life - the silent disease, the handling - West African pilots start payback spreading knowledge - tomorrow’s seafarers loneliness - Chinese catch safety bug

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Windmills - never ending or beginning >� Poul la Cour. Father of Wind Power > Olsen band crack safe operation > The Floating Table > Bridge and Engine in Sync > Door Knobs to Safety > The North Sea Glory Story >

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Oceans Seven > Bonus Points > 'Tracy's Screen Test' > What’s a Flag State? > She’s Leaving Home > Stonehaven, home of ... > SiberianOnSafety > Recalculating... >

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Chinese Container crews look to safety Rig crane simulator tested - Esbjerg’s new facilities eSea 5 - MOSAIC II update - DP sea-time

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Jonny’s $10,000 Gamble

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$15million Phone call - Wrappers off MOSAIC II - 5 Year drilling package - Tomorrow’s

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